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Technical SEO Specialist · WordPress Developer · Shopify Developer

Elevating Businesses through Technical SEO & Web Development.

I help businesses rank higher on Google, load faster, and look professional online through technical SEO and web development.

10+ Projects Delivered
1+ Year Experience
WP & Shopify Expert
George Hernan Arro

George Hernan Arro

SEO Specialist & Web Developer

Focused on performance optimization, web development, and technical SEO for modern digital businesses.

Project Showcase

A selection of sites built and optimized for real clients.

Hello Koala Tours website screenshot
WordPress Developer

Built from scratch based on client design, a polished travel booking site optimized for mobile and conversions.

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Hello Koala Tours
Pentwater Connect website screenshot
WordPress Developer & SEO

Developed the full site in WordPress with custom layout, plugin setup, technical SEO, and ongoing content management.

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Pentwater Connect
Promort website screenshot
WordPress Developer

Handled page creation, bug fixes, and content updates to keep the site running smoothly and on-brand.

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Promort
AOSS Medical Supply website screenshot
WordPress Developer & SEO

Implemented GEM builder templates, optimized meta tags, and led technical SEO to improve search visibility.

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AOSS Medical Supply
Call Out Fire website screenshot
WordPress Developer

Built the full WordPress website and integrated GoHighLevel (GHL) forms for lead capture and client intake across all service pages.

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Call Out Fire

Core Services

Everything you need to build, optimize, and grow your online presence.

Technical SEO Auditing

Detailed audits and optimization plans for website health, indexing, and organic visibility.

  • Crawl error detection & fixes
  • Core Web Vitals analysis
  • Meta tag & schema optimization
  • Sitemap & robots.txt setup
Get a Quote

CMS & Web Development

Develop new CMS-driven websites and custom pages for WordPress and Shopify.

  • Custom WordPress / Shopify builds
  • Theme customization & page builders
  • Plugin configuration & debugging
  • Mobile-responsive layouts
Get a Quote

Site Speed Optimization

Improve page load performance, mobile responsiveness, and site stability.

  • PageSpeed & LCP improvements
  • Image compression & lazy loading
  • Caching & CDN configuration
  • Core Web Vitals tuning
Get a Quote

Frontend Development

Build modern interfaces, responsive layouts, and polished user experiences.

  • React.js page development
  • Pixel-perfect implementation
  • Cross-browser compatibility
  • Accessibility best practices
Get a Quote

Professional Experience

Direct Client
Agency Projects

PENTWATER CONNECT

Jan 2025 – Present
WordPress Web Developer
  • Developed the website using WordPress, customizing the theme and layout to match the client brief.
  • Debugged site issues, managed content updates, and applied technical SEO best practices.

PROMORT

2025
WordPress Web Developer
  • Assisted in page creation and ongoing website maintenance tasks.
  • Managed bug fixes, posted content, and applied design customizations.
WordPress Developer & SEO Specialist
  • Created page templates using the GEM builder plugin and applied custom styling.
  • Optimized meta tags, debugged site errors, and led technical SEO improvements.
Technical SEO Specialist
  • Built booking services and intake forms for all listed website services.
  • Handled ongoing website edits and continuous technical SEO optimization.
Technical SEO Specialist
  • Delivered technical SEO audits and performance optimization across the site.
  • Maintained site health and resolved indexing and crawlability issues.

TEAM CARLO

2025
Technical SEO Specialist
  • Executed full site optimization, content cleanup, and technical SEO implementation.
  • Improved crawlability and page structure for better organic reach.
WordPress Web Developer
  • Built the website from scratch based on the provided design, ensuring pixel-perfect implementation.
  • Configured plugins, navigation, and mobile responsiveness for a smooth launch.
WordPress Web Developer
  • Led full WordPress website development, building pages and layouts to match the client's requirements.
  • Integrated GoHighLevel (GHL) forms across the site for lead capture and client intake.

How I Work

A clear, repeatable process so you always know what to expect.

01

Discovery & Audit

I start by understanding your business goals and current site health, identifying what's working and what's holding you back.

02

Strategy & Planning

Based on the audit, I build a prioritized action plan focused on the fixes and improvements that will have the biggest impact.

03

Implementation

I execute the plan by resolving technical issues, building pages, optimizing content, and improving site speed and structure.

04

Review & Reporting

I track progress, measure results, and keep you updated so you can see exactly what's improving and what comes next.

Tech Stack

SEO & Analytics

Ahrefs Ahrefs
Google Analytics Analytics
Google Search Console Search Console
Microsoft Clarity Clarity
Semrush Semrush

CMS & Web Builders

WordPress WordPress
Shopify Shopify
Wix Wix
Squarespace Squarespace

Development & Hosting

React React
GitHub GitHub
cPanel cPanel
HTML5 HTML5
SiteGround SiteGround

About Me

I'm George, a Technical SEO Specialist and Web Developer based in the Philippines. With a Computer Science background and hands-on agency experience, I help businesses rank higher, load faster, and look great online.

Let's Work Together

Got a project in mind? Whether it's a new website, an SEO audit, or a speed fix, I'd love to help. I typically respond within 24 hours.

You can also connect on LinkedIn.

Hire Me